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Many of us have contributed to crowdfunding campaigns for creative projects, medical expenses of community members, or community projects. Crowdfunding is a form of crowdsourcing. Companies, like DROPLET, crowdfund to finance their production and delivery. This is usually done by offering early patrons of a product or service the opportunity to have an initial or unique release of that product or service. The capital generated from this campaign is then used by the company to launch that product or service and make it available to the general pubic on a large scare. Crowdfunding is great way for companies to alternatively finance a project without seeking out private investment.
Why Should you Participate in a Company's Crowdfunding Campaign?